The following six guiding principles will help us measure the appropriateness of our decisions:

• Apply the highest standards of excellence to the environmentally and socially responsible goods that we buy, sell, and use.
• Develop enthusiastically satisfied customers
• Provide a great work environment and treat each other with respect and dignity
• Continually search for new and better ways to promote a healthy planet
• Contribute positively to our community
• Recognize that profitability is essential to our future

“I am only one, but I am still one. I cannot do everything but I can do something.” Helen Keller